Paid Ads
Performance campaigns built for your ICP — not vanity metrics.
What it
includes
Campaign Strategy
Full-funnel strategy across Meta, Google, and LinkedIn — audience architecture, bid logic, and budget allocation aligned to your pipeline goals.
Ad Creative & Copy
Scroll-stopping creative and conversion-focused copy designed for your specific buyer — not recycled templates.
A/B Testing Frameworks
Structured testing cadences that separate signal from noise, so every optimisation is backed by real data.
Weekly Performance Reports
Plain-English weekly reports that tell you exactly what's working, what isn't, and what we're doing about it.
Who it's
for
We work with companies that are spending on ads but not seeing a predictable return — and want to fix the strategy, creative, and measurement before scaling spend.
Ideal Profile
- €5k–€100k monthly ad budget
- B2B or high-ticket B2C
- Clear offer with proven offline conversion
The Challenge
- High CPL with low lead quality
- Creative fatigue and declining ROAS
- No clear attribution or reporting
We rebuilt Nordik's LinkedIn and Meta strategy from scratch — new creative, new targeting, new bid structure. Within 8 weeks, CPL dropped 64% while lead quality, as measured by sales-accepted leads, improved significantly.
